The Daily Mirror is a tabloid newspaper from Britain that was founded in 1903. They have supported the Labour Party since 1945, meaning they are extremely left-wing in terms of politics.
When it was first established, the newspaper was aimed at middle-class readers, but it was soon discovered that that particular target audience wasn't as vast as they'd first thought. They transformed the newspaper into one that could be read by working-class people, as to aim it towards a bigger target audience. Typically, the Daily Mirror is focused towards readers who to quote on quote "are of a lower intelligence", and that the newspaper doesn't feature much political information or even any proper analysis of that subject. In an sense, the target audience for the Daily Mirror is from 18-30 year old people who "want something to laugh at in the morning and who don't take politics seriously". It's also much smaller than a broadsheet, which means it could also be read by people who don't have time in their day to day lives to read a broadsheet such as the Guardian or the Independent.
The Daily Mirror tends to focus it's stories on the emotional aspect of things rather than the actual event itself. For example, an article was written by the Daily Mirror about the memorial of pop singer Michael Jackson. The article goes into much detail to explain how Jackson was a good man and a good role model to his children, but it doesn't talk much about the actual event itself. Another article written about the same event by the Times is much more factual about the event itself than the Daily Mirror, and goes into detail to explain the planning behind the event and the views of different people regarding the event. The Daily Mirror made Jackson's memorial much bigger than it needed to be as they knew because he was such an inspiration and a big icon in the music industry, that publishing his memorial would reach out to a huge target audience on an emotional level. The Daily Mirror have used this tactic several different times, as reaching out to an audience emotionally will raise their popularity and sell more copies of the article.
Bibliography
Web link:
https://uk.answers.yahoo.com/question/index?qid=20100523131706AAaBZx6 [[Accessed 19th September 2015 at 13:02]]
Web link: https://en.wikipedia.org/wiki/Daily_Mirror [[Accessed 19th September 2015 at 13:14]]
Web link:
http://www.ukessays.co.uk/essays/media/the-times-and-the-daily-mirror.php [[Accessed 19th September 2015 at 13:29]]
The Telegraph
The Telegraph, or The Daily Telegraph is a British early morning broadsheet that was first founded in 1855. It's one of the most popular broadsheets in Britain, reaching a daily circulation of around 523, 048.
The Telegraph write much more factual and serious articles than other newspapers such as the Sun or the Daily Star, as their newspapers are aimed at an older target audience. A recent study showed that the average age of readership that the Telegraph has is 61, which is much higher than the average readership of it's counterparts. A similar study showed that over 46% of the Telegraph's readers are over 65s, whilst only 15% of their audience is people under the age of 34. This is most likely due to the type of content that the Telegraph produces, which is aimed at elderly people more than the younger generations. Another study was taken to see how many people of the opposite sexes read the Telegraph. The study shows that around 51% of the Telegraph's readers were male, whilst the other 49% were female. This is a much more equal split than other newspapers, as with the Finance Times over 81% of it's readers were male.
The Telegraph is attempting to try and focus it's content towards a younger audience, as it believes that its important for the younger generations (under 20s) to get their information from other places than just social media. This is not as easy as it seems as the digital world is quickly evolving, and most newspapers have gone online in an attempt to reach a younger audience. This is because the younger generations are so dependent on media devices such as mobile phones and laptops, that they've become integrated into their lives. Most teenagers use social media sites like Facebook and Twitter as their main source of acquiring information from around the world. Newspapers like the Telegraph are attempting to take advantage of this, by turning their newspaper into digital form they hope to reach the younger audiences, as they find it easier to read something in a digital form than on a piece of paper.
Bibliography
Web link: https://en.wikipedia.org/wiki/The_Daily_Telegraph [[Accessed 19th September 2015 at 13:56]]
Web link:
http://www.themediabriefing.com/article/youth-audiences-newspaper-old-demographics-advertising [[Accessed 19th September 2015 at 14:17]]